Build a business your life can actually hold.
The Starter Map teaches you to build a real, monthly-paying Canadian service business, Virtual Assistant, Online Business Manager, or Social Media Manager, in the hours after your kids are asleep. No babysitter. No recruiting your friends. No new face wash to sell. Just real clients, paying you, every month.
Independent Virtual Assistants in Canada typically charge $25–$60 CAD/hour. This is a real, paying field, not a hypothetical one.
You send your first outreach message, after the kids are finally asleep.
A real client says yes.
You send your first invoice, under your own name.
You already have the skills. You just haven't had the map.
This is for the woman who wants real income after bedtime, not a new hustle to pitch to her friends.
You're already the person people rely on to keep things organized, communicating, and running, you just haven't turned it into a business yet.
You don't have room in your day for something that needs daycare or a sitter, but you do have quiet hours once the kids are finally asleep.
You want to send a real invoice, to a real client, for real work, not hit up your friends about a new face wash.
Seven stages. One useful move at a time.
Whether you become a Virtual Assistant, Online Business Manager, or Social Media Manager, the path looks the same: name your offer, get hired, and get paid, protected, and set up right.
Foundation
Choose your audience, name the work, and set up the basics.
Presence
Look like a business people can verify, without a website.
Service
Turn your skills into a clear, priced offer.
Proof
Show the work, not the fantasy.
Launch
Start real conversations by being useful first.
Get hired
Turn interest into a clear yes, outreach or postings.
Get paid
Contracts, invoicing, and the Canadian tax rules that matter.
The worksheet
A fill-in companion for every stage, print it or use it on a tablet.
Plus: your first month inside the Roundtable, free, to work through it with support instead of alone.
Built from what actually worked, not theory.
Lady Maple Socials began as an imperfect learning process, starting at $20 CAD an hour with no client history, and grew to nearly $2,000 per month within its first three months.
That is one real experience, not a promise, shortcut, or expected result. Individual results vary, and most new businesses take longer to reach this point. What you're getting is the actual route, tools, pricing lessons, and mistakes included, not a polished highlight reel.
What is the Roundtable, and why call it that?
The Roundtable is the live support space that comes with the Starter Map, a place to post your work, ask questions, and hear from other women doing the exact same thing. It's called the Roundtable because that's the point: no guru at the head of the table, no hierarchy, just real seats for real conversation.
Feedback before you send it
Post your outreach message, offer, or pricing before it goes to a real client, and get real answers back.
A monthly live session
One topic a month, chosen by the group, recorded if you can't make it live.
"Is this normal?"
A place to ask when something about running your business feels hard, and hear that it usually is at first.
Answers from someone who's done it
Not a script. Someone who has actually built this, still checking in.
One small step to start.
The Starter Map is the entire offer. At checkout, you'll also see the option to add your first month in the Roundtable, free.
The Starter Map
- All seven stages, self-paced
- The fill-in Starter Worksheet (PDF)
- Real pricing, tax, and contract guidance for Canada
- Copy-paste prompts and message scripts
At checkout: add the Roundtable for your first 30 days free, then $37 CAD/month, cancel anytime. It's a one-click option on the order form, not a separate purchase.
One of the first 20? Use code FOUNDER20 at checkout for $47 CAD instead of $67.
A few honest answers.
Do I need experience already?
How much time does this actually take?
Is this like an MLM or reselling program?
Is this only for social media work?
Do I have to join the Roundtable too?
What happens after my free month in the Roundtable?
Is this legal or tax advice?
Start with the map, not the guesswork.
Seven stages, one worksheet, and the Roundtable for your first month, for less than most people spend on takeout in a week.
Get the Starter Map, $67 CADResults vary and are not guaranteed. This is practical orientation, not legal, tax, or financial advice.